Signature projects provide valuable and needed service to a community. They elevate awareness of Kiwanis, engage current members and remind them why they joined Kiwanis. Additionally, signature projects can increase membership. Don’t forget to invite and involve potential new members in your club’s next signature project.
A signature project is one that includes all of the following signature project criteria:
- Recurring: At a minimum, the project should take place annually.
- Brand enhancing: The project should be designed to elevate the Kiwanis brand in the local community with opportunities for public relations activities, such as Kiwanis naming rights, media mentions, etc.
- High impact: The project should have a demonstrable positive impact on the community; this impact should be measurable in monies raised, children served, flags hung, playgrounds built, etc.
- Membership focused: The project should support opportunities to strengthen membership and develop new partnerships.
TIP: A good question to ask when identifying a signature project is “what community activity or event is my club known for?”