Understanding the Power of RSS

Aug 02, 2010

By: Angela Evans

So what is that funny little orange box with sound wave symbols on the upper right corner of this page? It’s RSS! RSS stands for Really Simple Syndication or Rich Site Summary. In short, it’s a news feed of everything that's published to this blog.  Why are we talking about this?  It's simple, we want more people to know about what we're doing, and unfortunately not everyone understand all of the different ways they can get Kiwanis news delivered to them.  So if you're unfamiliar with RSS, click on the box and check it out.  Here's how it works.

Setting up your own RSS feed allows an RSS Reader to know an update has occurred within content of interest to you (self-selected, not spammed). Once you set up an RSS feed, you have a direct (and automatic) feed of permanent, updated articles from websites you are most interested in. Typically these are summaries you can scan and pick through. Best of all–no more surfing around!  It's all in one place.

RSS allows you or your website visitors to select and choose to get your latest content, typically news stories or blog posts, as soon as it is published without having to visit your website. I know what you’re thinking–won’t this keep people from coming to the website? It’s possible, but not likely. More often, it keeps them more engaged in your content beyond their regular visit frequency and entices them to go further and explore something new.

For more details, go to the member site www.KiwanisOne.org and search for “understanding RSS.”   If you're still confused check out the article on Wikipedia.
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