It happened in 1969!
That’s when the Kiwanis Club of Panamá City, Panama, raised funds for the purchase of audio-transistorized speech and hearing units for 200 deaf-mute children.
According to the summer 1969 issue of The Kiwanis Magazine, the club sponsored the grand opening of the city’s new Metro Theater. The Kiwanians sold almost 900 tickets to the Panamanian premiere of the film “The Shoes of the Fisherman,” starring Anthony Quinn.
His Excellency Marcos Gregorio McGrath, the newly appointed archbishop of Panama, attended the opening as the club’s guest of honor.
After expenses, the Panama City Kiwanians realized a profit of US$8,000 from the event—the most lucrative fund-raising project ever undertaken by a Latin American Kiwanis club at that time.