In the earliest days of Kiwanis history, altruism defeated commercialism as the organization’s purpose. Still, club rosters often were built of community business leaders. And aspiring community business leaders. Advertisers saw potential profits within this target group and purchased plenty of pages in Kiwanis magazine to lure readers with promises of personal achievement. Such as:
Learn law in your home.
Impress your boss by mastering the French language.
Trim your waistline.
Increase your brain power with “Scientific Mind Training.”
Boost productivity with the Rotospeed duplicator
Remington’s quiet typewriter
The “perfect writing instrument,” the Inkograph (for just US$1.50).
Among the most prominent ads during the 1920s and ’30s were those that addressed humankind’s most common phobia: public speaking. Catch lines portrayed the shame of bumbling mumblers:
A man recalls a party where guests-filled the room with lively conversation while he sat in a corner encased in a block of ice. “I turned to ice when I tried to talk,” he recalls. “But now I can sway an audience of thousands!”
“Now I understand why we never have anything. It was your big chance and you never opened your mouth.”
Other promotions were a bit more positive: “They snickered when I got up to speak, but from the first word, I held them spellbound.”
We hoped you enjoyed these advertisements from the early years of Kiwanis magazine.