Two weeks before the event, mail a letter on club letterhead or on a fun postcard to each prospect. Include details about your club’s special guest day. Make sure it looks fun!
One week before the event and after the letters have been mailed, teams of two should follow up with each invitee to extend a face-to-face invitation and answer any questions. Again, keep records of any follow-up communications. Assign people to make reminder phone calls a day or two before the event.