Key messages and talking points are important because they are a safety net we can rely on. They are tools to use in an interview to direct the conversation and to get our message across to the interviewer who will be the conduit to the public at large.
They are the messages we want our audience to remember and react to. They are The Message, the essence. Key messages keep our writing on track with what we are trying to accomplish. Readers should always go away with our key messages.
Developing talking points and key messages are two of the most crucial parts of developing a marketing and media relations strategy.