Why make it an annual assessment?

What members value changes over time and so must the club. Therefore, it is necessary to conduct an assessment on a yearly basis. Doing the assessment once provides a snapshot of the club at one particular point in time. Having an annual checkup allows you to track how your club has evolved and the growth that resulted.

One strategy is to assess the club before the new club president takes office, so that he or she knows to include certain club improvements in the yearly goals.