A strong Membership Growth Committee can make all the difference in sustaining, or growing, your club membership.
Here’s how to develop this team:
- Identify potential members for the Membership Growth Committee.
- Invite those members to become part of the Membership Growth Committee.
- Create a plan for the committee.
- Define the responsibilities of the committee.
- Encourage everyone to use the prospective member profile.
1. Identify potential members for the Membership Growth Committee.
Consider individuals who:
- Are outgoing and open minded
- Have good communication skills
- Are knowledgeable about Kiwanis
- Enjoy Kiwanis and like people
- Have the ability to “close the sale”
2. Invite those members to become part of the Membership Growth Committee.
(Recruit the recruiters.)
Explain the benefits of being part of this team: They have the opportunity to meet new people, network and identify potential program speakers for the club.
3. Create a plan for the committee.
Identify what makes your club attractive. Based on that:
- Who do you want to attract as new members?
- What characteristics do you look for in a prospect profile?
Match information about the prospect with club offerings. Become comfortable with inviting prospects to join the club.
4. Define the responsibilities of the committee.
- Implement the membership plan.
- Measure results.
- Prepare quality materials. Supplement Kiwanis recruitment materials with a club marketing brochure, which promotes your club’s service to your community.
- Determine your conversion rate of prospects that become members. Use that number to set a “guest quota” to achieve your monthly membership goals.
- Encourage members to bring guests often.
- Distribute and collect profile forms.
- Promote the benefits of your club to prospective members.
- Invite prospects to join, and follow up as needed.
- Develop a follow-up system to track those prospects who don’t join initially.
- Keep members informed so they can help achieve the club goals.
5. Encourage everyone to use the prospective member profile.
What attracts a prospective member to Kiwanis? This differs from person to person. To successfully “market” Kiwanis, we must know something about potential members. Using prospective member profiles enables us to do that. Here’s how:
- Ask members to fill out a profile for prospective members they know. In addition to contact information, the profile asks for key information, such as hobbies, community involvement and affiliations.
- Match profile information to a club program, service project or offering.
- Invite prospective members to a club meeting and expose them to what they might find appealing.