Step 2: Evaluate opportunities

Asking QuestionsEvaluating means asking some questions. The first question the new-club team should answer is “where?” followed closely by “who?”

Discuss potential sites.
Begin with a list of potential communities that could benefit from a new Kiwanis club. Members of the new-club-building team should visit the prospective communities to determine whether they can support a new club.

Focus on the needs of the targeted communities and the service impact a new Kiwanis club can have in the community. Evaluate sources for potential members—chamber of commerce, local businesses, churches and school PTOs.

Use the site selection worksheet to collect this information.


Conduct the site survey/community analysis.

The purpose of the site survey is to continue to evaluate the needs of the community and gauge support for the decision to form a new club there. This stage will help the new club “till the soil” and discover more names of potential members.

Invite members of your team and the sponsoring club to participate. These should be the members who can put their best foot forward and communicate the benefits of membership and answer the “what’s in it for the community?” question.


Summarize your findings.

Use the case for a new club to document potential service projects uncovered in your evaluations.

Ready for step 3: Connect to the community.