Standards promote consistency—graphically speaking

As part of a global organization, Kiwanis clubs share a common focus on community service, and recent adoption of Kiwanis International graphic standards will make certain Kiwanis clubs and their members worldwide also share a common “look.”

“Following standard graphic guidelines ensures we put forth a consistent image of who we are and what we do as Kiwanians,” notes Jennefer Pursifull, Kiwanis International’s director of Marketing Communications. “The International Board adopted these standards and asks clubs to adhere to the new guidelines so Kiwanis International can be presented consistently and uniformly in all parts of the world.”

The guidelines can be found in a newly created Kiwanis International Graphic Standards Manual. The manual underscores basic design rules and implementation standards for such applications as using the appropriate Kiwanis logo, as well as Kiwanis “identity materials,” including letterhead, taglines, marketing materials, and photo usage. Illustrations accompany each guideline.

The manual soon will be distributed to Kiwanis clubs in North America and currently is being translated into six languages for distribution worldwide by summer. In the meantime, clubs can access the guidelines online.

Jennefer stresses the guidelines resulted after thorough research and development.

“Kiwanis International spent almost a year developing the guidelines,” she explains, “getting input from Kiwanians around the world, including all of our service centers. Developers took great care to come up with specific standards that address the unique requirements of our geographic regions, while maintaining the overall consistency important to maintaining a common Kiwanis identity.”