Going for the goal

Kiwanis International has set a goal of celebrating its 100th anniversary on January 21, 2015, by having 1 million members. What needs to happen to reach that goal? Kiwanis International President Steve Siemens suggests:

• We need to have some big successes.
• We must make our marketing and branding campaign a real priority.
• We must stay focused.
• We must believe it can happen.
• We must work hard … harder than we’ve ever worked.
• We must make strategic decisions.
• We must grow 100,000 new members during the 2005-06 administrative year—to prove we can do it and to establish a great foundation for future growth.
• We must build 500 new clubs. Again, to help people see that what we’ve labeled “impossible” is not!

So the question is: “What will you do to help make that happen?”

We need 8,333 new members per month. We have 8,600 clubs. That is one new member per club while retaining your current membership numbers.

We need 42 new clubs per month. We have 49 districts. This is approximately one new club per district per month.

This is not impossible!