Member retention

Member Retention

 

Strong, healthy clubs have members who are engaged, excited and happy to share their experience with others. Help your fellow club members be those kinds of Kiwanians—whether they’re new to Kiwanis or longstanding members.

 

Get new members engaged

New members join because they want to belong to something meaningful—and they want to know that their involvement is important. Help them feel valued and appreciated from day one.
  • Assign a mentor. Mentors can answer questions, serve as a familiar face and help connect new members with interesting service opportunities.
  • Host a new-member orientation. Welcome new members with a new-member orientation—within the first two weeks. It’s an opportunity to provide them with a better understanding about your Kiwanis club and learn about their interests and skills. Follow this orientation outline and use this presentation and script to help you cover everything. 
  • Conduct an induction ceremony. Members only get inducted once—so make it memorable. Help other Kiwanians get to know the new member by including details about their life and interests in your introduction. This is also a good opportunity to show your appreciation to the sponsoring member. A suggested script for your club’s induction ceremony can be found in the Leadership guide
  • Show them they’re needed. Assigning a new member to a committee can also help to engage special talents and interests. Alternatively, giving new members a simple task connected to a meeting or project can help them feel like part of the team. If they miss a meeting, follow up and let them know you noticed. 
  • Ask for their feedback. After new members are inducted, you might consider asking some of them to meet casually with some board members. A new person’s input can provide a new perspective. A few months later, you might take the time to survey them to get a better sense of how they feel about the club.

Don’t forget to reMEMBER

It’s true of newer and more longstanding members alike: Kiwanis clubs often lose members who don’t feel engaged in club activities and just drift away. Is this happening in your club? Make an effort to find out why and to re-engage them.
  • Review the club roster to identify members who have become inactive.  
  • Assign club members to contact “missing” members.  
  • Contact members by phone or with a personal visit to tell them what’s happening and invite to the next event. 
  • Conduct a fun meeting to celebrate the club’s members and accomplishments.