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What’s your bumper sticker message?

Brian Tenclinger | Oct 08, 2019

My Kids is Terrific: Kiwanis Terrific Kids

In today’s fast-paced society, our brains have been retrained to view images and shorter phrases of words to form an opinion, capture our attention to learn more or disregard the message. We see this in social media, where powerful messages are broadcast in 144 characters or with images.  

This practice is not new. In fact, society has accepted a short form of communication for many years and in many countries. The method? A bumper sticker.    

Many of our Kiwanis clubs rely on pamphlets, brochures and websites that are outdated and take too long to get to the point. Writing and sharing your Kiwanis story should invoke an “I’d like to learn more” response from the reader. While it can be challenging to answer the question, “What is Kiwanis,” it shouldn’t be hard to create a heart-felt message about your personal experience with the organization without writing paragraph after paragraph.  

A top seller in the Kiwanis Family Store is the Terrific Kids bumper sticker. A simple “My Kid is Terrific” message makes people wonder why. It opens the door for a parent to talk about their child and their participation in the Kiwanis Terrific Kids program. 

What is your club’s message that will spark a reader or listener to stop and want to learn more?  Can that message fit on a bumper sticker?  We’d love to see your responses to your bumper sticker message. It’s your turn to share your love of Kiwanis in a message that makes potential members want to learn more. 

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