Demographic information can persuade local businesses to support your club event.
By Tony Knoderer
When your club is planning a fundraising or service event, a search for local sponsors should be part of the process. After all, sponsorship support can help pay costs, draw community attention and generate further connections.
Of course, it’s important to show potential sponsors why they should get involved. But it’s often more than just a matter of telling them how many people will be there.
It’s important to know who will be there.
Thinking about demographics will give your club a good start. Here are a few examples of event attendees who might get the attention of potential sponsors:
- “Green” consumers. If your event has an environmental (or general outdoors) theme, it will attract folks coveted by garden centers and landscapers.
- Foodies. Planning a meal-intensive fundraiser? Grocery chains, caterers, bakeries and restaurants should top your list of sponsorship candidates.
- Sports enthusiasts. For a sports-themed event, sporting goods stores and local teams (professional or semiprofessional) have an obvious interest in reaching attendees. A less obvious (but potentially fruitful) option is your local sports medicine center.
- Pet lovers. Cat and dog owners spend a lot of money on their four-legged friends — and plenty of businesses know it. If your event (or a portion of it) caters to this crowd, pet stores, veterinarians, groomers and kennels want to hear from you.
Want more information like the tips above? Our sponsorship toolkit has it. You’ll find all the guidance you need for the process, from identifying potential sponsors to pricing and selling opportunities — and delivering what you promise.