If you haven’t used our membership program, here are five steps to get started.
By Tony Knoderer
Kiwanis International’s Two For Two program continues to help Kiwanis clubs grow — through teamwork, accountability and even a little fun. In fact, our data shows that clubs using Two For Two have added twice as many new members than clubs that added members but didn’t use the program.
Two For Two offers a simple concept: Each month, two current members invite two potential members to join. Of course, there’s more to it. But it’s easy to get started. Try these five steps:
- Commit to your club’s growth. Membership growth is not a onetime campaign or event. It’s a continuous club operation. Inspire your club to make that commitment — because it will ultimately help more kids in your community.
- Download the program guide. The Two For Two guide is filled with information and ideas: who to approach, how to approach them, ways to identify prospects and more. Cards help you follow through on contacts — and they also offer suggestions. Use the back cover to track your club’s progress.
- Spend a club meeting working the plan. Identify two club members to reach out to two prospects for each of the next several months. Members who work in pairs can support each other and reach more people more rapidly. Refer to the Two For Two guide for help identifying people and personalities your club may be missing.
- Reach out. When recruiting, make an appointment to talk to potential members — rather than “cold calling” or simply showing up at their location. Ask for a date and time.
- Meet with a prospect. While discussing what Kiwanis is about, focus on impact. Potential members need to know what you do, how you do it, why the community needs them and where they can immediately fit. Then invite them to join your club!
In addition to the program guide, you’ll find other resources and information on the program’s webpage. Just go to kiwanis.org/twofortwo.
And check out our blog for posts and videos with membership tips, success stories and more!