Tell potential sponsors who’s coming

Tell potential sponsors who’s coming

Demographic information can persuade local businesses to support your club event. 

作者:Tony Knoderer

When your club is planning a fundraising or service event, a search for local sponsors should be part of the process. After all, sponsorship support can help pay costs, draw community attention and generate further connections.

Of course, it’s important to show potential sponsors why they should get involved. But it’s often more than just a matter of telling them how many people will be there.

It’s important to know who will be there.

Thinking about demographics will give your club a good start. Here are a few examples of event attendees who might get the attention of potential sponsors: 

  • “Green” consumers. If your event has an environmental (or general outdoors) theme, it will attract folks coveted by garden centers and landscapers. 
  • Foodies. Planning a meal-intensive fundraiser? Grocery chains, caterers, bakeries and restaurants should top your list of sponsorship candidates. 
  • Sports enthusiasts. For a sports-themed event, sporting goods stores and local teams (professional or semiprofessional) have an obvious interest in reaching attendees. A less obvious (but potentially fruitful) option is your local sports medicine center. 
  • Pet lovers. Cat and dog owners spend a lot of money on their four-legged friends — and plenty of businesses know it. If your event (or a portion of it) caters to this crowd, pet stores, veterinarians, groomers and kennels want to hear from you. 

Want more information like the tips above? Our sponsorship toolkit has it. You’ll find all the guidance you need for the process, from identifying potential sponsors to pricing and selling opportunities — and delivering what you promise. 

5 steps to sponsorships

5 steps to sponsorships

See how to start seeking out the partners who will enhance your club’s fundraising event.

作者:Tony Knoderer 

For Kiwanis clubs around the world, the best fundraising events have sponsors — the local partners who will boost club resources, raise your community profile and create access to a pool of potential members.  

But sponsors don’t just come knocking on your door. You have to find them. Your club can make that work easier by taking these five steps to organize the sponsorship search:  

  1. Create a demographic report on your club. Include average age, education level, professional background and anything else that a prospective sponsor might find useful.  
  2. Identify the best club members for the hunt. Who can bring special skills or enthusiasm — or both — to the search for sponsorship?  
  3. Put together a report on your event. Gather as much information as possible about attendance, demographics of attendees and media exposure.  
  4. Identify potential competition for sponsorships. For instance, if someone in your area holds a similar event on the same weekend — or even the same month — you might want to switch dates.  
  5. Put someone in charge of promotions. Do you have a communications committee chair — or at least a member who heads up promotional efforts for events? If not, put someone in charge of your club’s website, newsletter and advertising.  

Of course, this is just the beginning. Fortunately, Kiwanis International provides a comprehensive resource to guide you to the sponsorships you need. With our sponsorship toolkit, you’ll learn how to: 

  • 清點你分會的可銷售資產.
  • 為您的活動產品定價。
  • 尋求企業支援。
  • 與贊助商建立長期關係。
  • 使用提案資料範本可節省時間。

下載我們的贊助工具包立即開始您的分會!

如何提升貴俱樂部的知名度

如何提升貴俱樂部的知名度

善用這些 ACE 工具,提升您在社群中的知名度。

作者:Tony Knoderer 

貴社及其服務的能見度越高,非會員就越能清楚地看到社區中的孩子們能獲得哪些機會。這有助於讓貴社成為進行服務、建立夥伴關係及其他活動的首選之地。 

國際基瓦尼斯(Kiwanis International)能協助您的分會提升公眾知名度。請參考以下這三項「卓越分會計畫」(ACE)工具:

  • 評估您的影響力。 首先,請準確掌握您實際帶來的改變。透過這項工具,您的社團能夠對每項服務計畫與募款活動進行誠實且徹底的評估。當您提升或擴大社團的影響力時,同時也讓社區中更多人能親身感受這份影響力。
  • 建立合作夥伴關係。 當您的俱樂部與當地企業、組織及其他團體建立聯繫時,便能開拓多條提升知名度之路,從Patenschaften 上的服務計畫與募款活動,到與社區關鍵人士的聯繫皆然。本指南將提供具體步驟,助您踏出第一步。
  • 慶祝成功。 花點時間肯定俱樂部的成果——以及個人的貢獻——能讓每個人都感到自己受到重視。讓社區成為慶祝活動的一環,更能為俱樂部增添熱鬧氣氛。請善用此工具,協助您決定何時以及如何與社區一同慶祝。

請記住:所有這些資源都可以在 ACE 工具網頁上,該網頁還涵蓋了社團常面臨的其他常見問題,並提供相應的工具,協助社團領導者解決這些問題。