
Methods of membership growth
From service to testimonial videos, one U.S. Kiwanis club is increasing membership in multiple ways.
By Tony Knoderer
In addition to service that makes a difference, there are several ways for a Kiwanis club to thrive — from fellowship among members to communication beyond the club.
The strongest clubs excel at all of them. For example, the Kiwanis Club of Carolina Forest, South Carolina, U.S., started in November 2023 — and already has over 30 members. Loren Korn, the club’s membership committee chair, shares how they did it, with some possible points of inspiration for your club.
Spread the word!
“We share our meetings, service projects and birthday celebrations on Facebook and Instagram — along with Testimonial Tuesday videos, where members say why they joined or love Kiwanis Carolina Forest. We’ve also had success with word of mouth. We ask members to bring one friend to a meeting, and that’s also been helpful.”
Build a culture of fellowship
“Kiwanis Carolina Forest is unique because of our diverse ages and backgrounds. Our second monthly meeting is a happy hour where we get to know each other and form friendships. It’s our favorite meeting by far! It also garners a lot of attention on social media — that’s how we got a few new members.”
Have a signature project
“Our main project is called the Kiwanis Kloset, where we provide new clothing and toiletries to schools to help students in need. We also serve a monthly dinner to the kids at an emergency shelter called Sea Haven.”
Stay active in service and fundraising
“We just partnered with Freedom Readers to build free mini-libraries, and a couple of us volunteer to read with the kids once a week. We do several fundraisers, including golf tournaments, trivia nights and bowling. We’re also working on a Kids Business Expo that will be held in April.”
To see more of the Kiwanis Forest Club’s online presence, check out its Facebook page — which includes a video series of Tuesday Testimonials from members.