Our new resource provides the steps for developing a systematic approach to recruiting and retaining members.

By Tony Knoderer

For every Kiwanis club, growth is important. But does your club have a plan for increasing membership? If not, we can help — with the “Create Your Club’s Membership Plan” workbook. It’s your club’s starting point for: 

• Examining where the club is today. 
• Strategizing where the club wants to be. 
• Analyzing which membership strategies work best for the club. 
• Deciding how the club will meet its goals. 

“Create Your Club’s Membership Plan” helps a club analyze its membership and then set goals, actions and benchmarks. Ultimately, it’s a tool for creating a recruitment plan and determining a strategy that best suits your club’s culture and “personality.” 

Find links to the workbook and other membership tools — including the updated Achieving Club Excellence Tools — on Kiwanis International’s club toolbox webpage. 

Our tools have been updated to help improve your club experience, from surveying members to analyzing fundraising and much more. 

By Tony Knoderer

The Kiwanis club experience is essential to member recruitment and retention — and to staying relevant to the changing needs of your community. Many Kiwanis clubs have enhanced that experience with the Achieving Club Excellence (ACE) Tools.  

Now the ACE Tools are new and improved! Even if your club has used them before, you’ll find refreshed opportunities for improving fundraising, service and fellowship. 

The ACE Tools webpage is designed to make it easy to find the tools you need based on a list of common club concerns about growth, member satisfaction and more.  

Or you might prefer to work through all of them progressively with your club — from the first survey to the celebration of success. If so, they’re arranged according to the following categories: 

YOU ARE HERE
Community survey
Member survey

DREAM YOUR FUTURE
Club vision

ANALYZE THE GAP
Evaluate your impact
Develop partnerships

PLAN YOUR COURSE
Club excellence plan

ACTION NOT WORDS
Club scorecard
Host potential members
Celebrate Success 

However you use ACE Tools, we’re pleased to provide this update. Whether you’re planning a club assessment or just searching for ideas to improve the club experience, find what you need any time!

Looking for new ways to recruit members? Check out these tips! 

By Erin Chandler

Building club membership increases your club’s community connections and ability to serve those in need — but it also requires constant effort. If your club is struggling to bring in new members, consider the following five ways to take recruitment to the next level.  

1. Host an open house. Whether in person, virtually or both, an open house will showcase Kiwanis and your club to the community and give you an opportunity to invite potential members to join. Provide an overview of how your club creates a positive impact in your community. Consider preparing a presentation that includes photos and past news coverage. For more ideas, check out the “Hosting an open house” resource in the Achieving Club Excellence toolkit.  
2. Host a guest session after meetings and events. Every club event is an opportunity to get to know potential new members. After an event or meeting with guests in attendance, host a 15-minute session for guests to ask questions about your club and Kiwanis. This also provides an opportunity to thank the guests for attending and invite them to the next club event. 
3. Improve your club’s online presence. You can expand your reach to far more people when you take advantage of social media. Elect or assign a club member to regularly update your club’s presence on platforms including Facebook, Instagram, LinkedIn and X (formerly known as Twitter). Post photos and video snippets of service projects, fundraising events and club meetings, as well as testimonials from service recipients, educators, public officials and business leaders. Make sure you link to an online membership application to make joining Kiwanis easy! You can find social media resources at kiwanis.org/brand. 
4. Network with local businesses. Take time to recognize companies and organizations that believe in your club’s mission and support you throughout the year. Send thank-you notes to those who have partnered with you in events — and include an invitation to attend your next meeting, where they can learn more about becoming a Kiwanis member or sponsoring a corporate membership. 
5. Sign up for local events. Many communities publish event calendars that include festivals, farmers markets, fairs and more — and often these events provide opportunities for local organizations to have a booth and/or volunteer. This is a great way to serve your community and get the Kiwanis name in front of your neighbors and friends. Contact local organizers to see if your club can be involved. 

As you spread the word about Kiwanis in your community, remember that building your club’s membership is not just about recruitment — it’s about retention. Include social and bonding activities in your club’s schedule to ensure that members feel seen and appreciated. And make time to celebrate your club members’ contributions and accomplishments throughout the year!