
Five fundraiser fundamentals
Here are tips for launching or refreshing your club’s event.
By Tony Knoderer
Service is the heart of Kiwanis. But service projects require money.
That’s why fundraising events are crucial to Kiwanis clubs. Whether your club is launching a fundraiser or updating an established one, we offer five fundamentals for making it work:
- Make it sustainable. As a club, answer these questions: Do we have the time and ability to make this event successful over time? Does the event have growth potential? Are we making the best use of our resources and relationships?
- Promote your cause and your club. Your event may be the public’s first opportunity to learn about your cause. Same for your club and even Kiwanis. Make sure every attendee understands what they’re supporting — and that your club is helping them support it.
- Highlight local culture. Is there an industry or a “scene” that’s important in your town? Is there a sport or a team that unifies the community? Whatever is special in your area, make it a part of your event — and include the people, businesses and organizations that make it special. The Lititz Chocolate Walk is a great example on our blog.
- Have fun! Ultimately, Kiwanis is about kids — so make your event playful and light, even if all the attendees are adults. Keep in mind that if club members themselves don’t embrace the event, it might not be the right one.
- Follow up. People who attend your fundraiser may be interested in becoming members or partnering with your club. Don’t wait for them to get in touch. Reach out!
Looking for more ideas? Check out this step-by-step guide to creating a silent auction. And if your club needs to re-evaluate a current fundraiser altogether, see how some of our ACE tools can help.