Tell your club’s story on social media
For most platforms, you need three simple elements.
By Tony Knoderer
Pretend you know nothing about Kiwanis or your club. Now look at the three most recent posts on your club’s social media account. Ask yourself:
- Is it clear that we’re a group of volunteers?
- Is it clear that we help kids?
- Is our community impact easy to see?
You can say all these things, of course, but it’s important to show it. (Oh, and you have about three seconds — the average time someone looks at a social media post before deciding whether to interact or scroll past.)
So, how can you convey what you do and the impact you make in a few seconds?
Include these elements
You don’t need fancy software or a degree in design to make a good social media post. For most platforms, all you need is:
- A visual element. Photos and illustrations draw people in. When you talk about a service project, for example, include photos — particularly active shots of the service being performed, not just members lined up for the camera.
- A clear, conversational tone. Give people the feeling that a real person is “talking” to them.
- A call to action. What do you want people to do after seeing your post?
These elements help people focus on the value of your club — to kids in your community and to club members — and the fact that you want others to be a part of it.
If the topic of a post is especially important to a particular member, you might even ask them to write it! Here’s an example:
As a mom of two kids who graduated from the Pleasant Hills School District, I know how dedicated our teachers are, sometimes even paying for extra classroom supplies out of their own pockets. 👩🏫 My Kiwanis club and I are ready to help them — and you’re welcome to assist!
Join me at Southview Elementary School next Tuesday, July 8, as we fill backpacks full of school supplies for students to lessen the burden on our teachers. Let me know if you’d like to sign up! ❤️
Remember: People join people. Make sure that anyone who sees your post understands that Kiwanis volunteers are folks like them.
Other resources
From social media to websites and more, Kiwanis International has tools for your club’s needs. Go to our branding and marketing webpage for resources such as:
- Kiwanis logos
- Social media images
- Our “Tips and Tools” booklet
- Free club websites
- Custom club logos
And when your club is celebrating an anniversary, make it an event that gets the community’s attention. Go to our dedicated webpage for:
- Celebration ideas
- Custom anniversary logos
- Tips to get media coverage
Small club, large impact
With just 12 members, the Kiwanis Club of Lansing addresses its community’s critical needs.
By Frank L. Goss, member, Lansing Kiwanis Club
In the heart of Lansing, Kansas, U.S., a small but dedicated group of Kiwanis volunteers is making a big difference. With just 12 members — led by the president, Mike Nielsen — the Kiwanis Club of Lansing focuses on hands-on projects that touch lives across Lansing and neighboring Leavenworth County.
Here’s a closer look at how our small club is building a stronger community.
Partnering for health
We organize five to six blood drives each year, in partnership with the City of Lansing and the local Lions Club. These events draw an average of 50 to 60 donors, providing vital blood supplies to local blood banks and hospitals. This project turns community goodwill into a pivotal lifeline when emergencies strike.
While local partnerships are vital, every individual makes a big difference. At the heart of the blood drive effort is Betty Klinedinst, our treasurer and volunteer coordinator. Her tireless work exemplifies how one person’s commitment can inspire an entire community to give back.
Combating hunger
Each month, our members collect nonperishable items and cash donations from generous shoppers at the local Dillon’s food store. These drives typically yield 500 to 700 pounds of food, which we distribute in the Lansing and Leavenworth areas to school food banks, Catholic Charities, the Salvation Army and other essential organizations.
What sets this initiative apart is our hands-on approach: Any cash collected is immediately used to purchase additional food items there in the store, maximizing the immediate impact of every dollar.
Investing in education
Our club gets involved in almost every aspect of students’ experience at Lansing Elementary School. We provide cash donations for books, supplies and other essentials, and during the annual book fair, we purchase books directly for classrooms to foster a love of reading. We also fund their STEM (science, technology, engineering and math) programs and are actively collaborating on fundraising for playground enhancements.
We also support the school’s veterans’ program each year by providing food for events that honor our local heroes, many of whom have children in area schools. We also donate awards for the local spelling bee.
Fueling creativity
One key event for us is the community pancake feed that we sponsor during the Lansing School Art Fair. This annual event features student artwork from all grade levels — elementary, intermediate, middle and high school — and offers the community a vibrant display of visual talent from across the district. Proceeds from the pancake feed help sustain our year-round activities, turning “flapjacks” into real community impact.
Investing in the future
Each year, we proudly provide scholarships to high school graduates from the Lansing area who are embarking on paths in trade schools or higher education.
Our scholarship program is a holistic investment in the community. By supporting students in diverse fields — from vocational trades such as plumbing, welding or automotive technology to academic pursuits in engineering, business, or the arts — we aim to build a more skilled and innovative workforce. We select awardees based on a mix of academic merit, community involvement and demonstrated passion, ensuring that our support reaches those who will make the most impact. It’s our way of strengthening the fabric of our hometown — and fostering the growth and potential of tomorrow’s leaders.
Spreading holiday cheer and support
Our club makes a point of supporting other local organizations that serve the community. During the holiday season, for example, our club joins forces with the community to collect and pack food baskets for those in need. This tradition provides nutritious meals during a festive time while spreading warmth and solidarity throughout Lansing.
In addition, we support the Lansing mayor’s Christmas drive with cash donations and volunteer efforts, helping to deliver holiday provisions to needy families. Our members also participate in the Salvation Army’s Red Kettle drive, ringing bells to attract donations that help provide emergency assistance and support for our local families.
Advocating for vulnerable kids
With every project or partnership, we lead with Kiwanis values. Our partnership with Court Appointed Special Advocates (CASA) underscores our dedication to protecting the most vulnerable in our community. We provide cash donations to aid their mission of representing abused and neglected children in court. We also sponsor a table for the local CASA organization during its annual fundraising event.
The Lansing Kiwanis Club may be small, but our impact is profound. Through these initiatives, we’re not just addressing immediate needs — we’re fostering a sense of unity and resilience in Lansing.